Although they can kind of be viewed as the same, Public Relations and Advertising are not! I think this confuses many people because they both use the same tactics to each their objective however do not have the same objective. In a sense, yes in both fields, the goal is to sell something. With PR this could be a public figure, a major company, or an idea. With Advertisement this could be a bottle of coke, or toothpaste.
The main differences between the two include: Space, control, and the life-span. With space in advertising a company will pay for an Ad, they will pay for print space in a news paper or pay for air time in a commercial. While with PR, the space is free. Usually companies will release press releases, which is basically free publicity. Moving on to control, with ads a company will have creative control because they are paying for a space. With PR, a company has no control on how the media will present their information to the public. And lastly life-span, this one is probably one of the biggest differences amongst the two. Because in advertisement, you pay for the space, you can run this ad over and over again for as long as your budget allows. This gives advertisement a sense of a larger shelf life. On the other hand, in public relations usually company's send a press release about something once, therefore there is basically only one time for exposure.
Here is a link to the top 10 most Viral Ads today: http://www.adweek.com/news-gallery/advertising-branding/10-most-viral-ads-2013-so-far-149832#google-how-it-feels-through-glass-10
Here are the top 10 differences between PR and Advertisement, my source: http://advertising.about.com/od/careersource/a/10advpr.htm
Yours,
Sarah Day
Wednesday, December 4, 2013
Current Event: Morton's Lose
As I have probably blogged before, murder and criminals and this break of the social norm has always fascinated me. And I'm pretty sure it fascinates a lot of society. I just recently read an article on Michael Morton, a man convicted of murdering his wife. The truth is he didn't. And it wasn't until 25 years of being in prison that DNA tests showed and proved Michael Morton innocent.
This story really just makes my heart hurt because it brings light to my eyes that this system of the law is very much flawed. Morton actually says in this article that when you're an innoceent person you think you can just say you didn't do it because it is the truth. But with the way the system works this isn't the case.
This saddest part of this story for me is the lose of the relationship between Michael Morton and his son. When Chiristine Morton was murdered their 3 year old son saw the attack and knew that it wasn't Michael, he told officials "Daddy wasn't home" and described the man he saw. After Michael went to prison, his son refused to visit him because he thought it was embarrassing. I can't fathom having to go through something like this.
To read more of the article I read go to: http://www.cnn.com/2013/12/04/justice/exonerated-prisoner-update-michael-morton/index.html?hpt=hp_t1
http://www.cnn.com/2013/12/04/justice/exonerated-prisoner-update-michael-morton/index.html?hpt=hp_t1
To watch more on this powerful story watch this 60 minutes story: http://www.huffingtonpost.com/2012/03/25/michael-morton-60-minutes_n_1378773.html
Yours,
Sarah Day
This story really just makes my heart hurt because it brings light to my eyes that this system of the law is very much flawed. Morton actually says in this article that when you're an innoceent person you think you can just say you didn't do it because it is the truth. But with the way the system works this isn't the case.
This saddest part of this story for me is the lose of the relationship between Michael Morton and his son. When Chiristine Morton was murdered their 3 year old son saw the attack and knew that it wasn't Michael, he told officials "Daddy wasn't home" and described the man he saw. After Michael went to prison, his son refused to visit him because he thought it was embarrassing. I can't fathom having to go through something like this.
To read more of the article I read go to: http://www.cnn.com/2013/12/04/justice/exonerated-prisoner-update-michael-morton/index.html?hpt=hp_t1
http://www.cnn.com/2013/12/04/justice/exonerated-prisoner-update-michael-morton/index.html?hpt=hp_t1
To watch more on this powerful story watch this 60 minutes story: http://www.huffingtonpost.com/2012/03/25/michael-morton-60-minutes_n_1378773.html
Yours,
Sarah Day
Monday, December 2, 2013
Assignment Blog: Print News vs Broadcast News
I am a Broadcast Journalism major therefore when deciding which form news a prefer, print or broadcast, I, of course, prefer broadcast.
Even though they are both used for the same purpose. There are many differences between the two when actually writing for them. Some of the main differences between the two is Print News is for the eye while Broadcast News is for the ear. Also print can be reread while broadcast only has one shot to the get the information out. Although there are few there are however some similarities between the two. Appealing to the mass is one of them. When writing for both you have to make sure your words and the way you phrase stuff is appealing to everyone, whether it's a congressman, a teacher, or a cashier at Walmart. Another similarity is the element of timeliness. Both forms of news are very much based on time!
When writing both, they differ in tone. in print news there is a formal tone and in broadcast there is a conversational tone. Because of this there are many pros and cons to both. I like writing for Broadcast more because of the conversational tone however it is difficult writing for it because sentences have to be short and to the point. Because of the fact that Broadcast news is broadcasted there is the whole issue with time and how long you have to speak about a certain topic whether it's 45 seconds or 4 minutes.
Yours
Sarah Day
Free-Be: WE FINALLY WON
After 2 years and 23 games the University of Southern Mississippi Football team had finally won a game. And boy was it blow-out. Being on the dance team, I have been to every game this past football season and I have seen every defeat! It was hard being a freshman and never experiencing a win, that is until this past Saturday.
It was so weird, we were getting ready to dance for half-time and I looked up at the score-board and saw UAB with 21 points and us with 14. I thought to myself well, looks like we're going to lose. Again. Nothing was new. When those Golden Eagles walked out on the field for the 3rd quarter they just completely took over, I mean it was touch down after touch down after touchdown. No one could even react, we were all dumb founded. I have to say you know its God's work when the lowest ranking team in Divison wins and the highest ranking team loses. Roll tears roll to that!
For those of you who didn't experience this victory like I did, the Hattiesburg American has pictures of the Football players returning home: http://www.hattiesburgamerican.com/article/20131202/SOUTHERNMISS/312020009/USM-victory-product-never-giving-up
And here is a link to keep all of you fair weather fans up-to-date with this past 2013 season:
http://www.hattiesburgamerican.com/apps/pbcs.dll/gallery?Avis=DB&Dato=20131130&Kategori=PHOTOGALLERIES03&Lopenr=311300803&Ref=PH
SMTTT,
Sarah Day
It was so weird, we were getting ready to dance for half-time and I looked up at the score-board and saw UAB with 21 points and us with 14. I thought to myself well, looks like we're going to lose. Again. Nothing was new. When those Golden Eagles walked out on the field for the 3rd quarter they just completely took over, I mean it was touch down after touch down after touchdown. No one could even react, we were all dumb founded. I have to say you know its God's work when the lowest ranking team in Divison wins and the highest ranking team loses. Roll tears roll to that!
For those of you who didn't experience this victory like I did, the Hattiesburg American has pictures of the Football players returning home: http://www.hattiesburgamerican.com/article/20131202/SOUTHERNMISS/312020009/USM-victory-product-never-giving-up
And here is a link to keep all of you fair weather fans up-to-date with this past 2013 season:
http://www.hattiesburgamerican.com/apps/pbcs.dll/gallery?Avis=DB&Dato=20131130&Kategori=PHOTOGALLERIES03&Lopenr=311300803&Ref=PH
SMTTT,
Sarah Day
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